Dashboard

Total Players

847,293

+3.2% vs last month

Day-7 Retention

38.4%

+5.1pp vs baseline

Day-30 Retention

22.7%

+3.8pp vs baseline

At-Risk Players

12,847

+8.1% this week

Avg LTV (90d)

$342

+$28 vs prior cohort

Retention Curve — Current Cohort vs. Baseline

Churn Risk Distribution

Active Journeys

Journey	Players	Status
Welcome Onboarding	14,392	Active
Churn Prevention	8,421	Active
Daily Engagement	124,881	Active
VIP Nurture	3,287	Active
Reactivation	21,094	Paused

Top Segments by Revenue

Segment	Players	Rev/Player
VIP	42,365	$1,284
Casual	296,554	$87
New	211,823	$24
Churn-Risk	127,094	$156
Dormant	169,457	$0

Model Performance

AUC-ROC

0.847

Precision @ Top 10%

73.2%

Last Retrain

2 days ago

Drift Status

Stable

Player 360

JM

James Morrison VIP — Gold

ID: PLY-847291 | james.m@email.com | Registered: Jan 15, 2025 | UK (UKGC)

Overview

Financial

Gameplay

Engagement

RG Profile

Consent

Event Log

Predictions

Lifetime Deposits

$18,420

Net Revenue

$4,281

Sessions (30d)

47

Avg Session

22 min

Churn Risk

0.23 LOW

Top factor: High session frequency (4.2/week) | Next action: None required

Recent Activity

Today, 2:34 PM

Session started — Blackjack Live

Today, 11:20 AM

Deposit completed — $200 (Visa)

Yesterday, 9:15 PM

Daily mission completed — "Play 5 rounds"

Yesterday, 8:40 PM

Login streak: Day 12

Mar 25, 3:12 PM

VIP tier upgrade: Silver → Gold

Mar 24, 7:00 PM

Push notification opened — "Your Gold rewards await"

Segments

6 active segments | Auto-recomputed every 4 hours

New Players

211,823

25.0% of base | Registered <7d, <3 sessions

Casual

296,554

35.0% of base | 1-3 sessions/week, low deposits

VIP

42,365

5.0% of base | 4+ deposits/month, 4+ sessions/week

Churn-Risk

127,094

15.0% of base | Churn score >0.6

Bonus Hunters

50,838

6.0% of base | Low margin, high bonus usage

Dormant

169,457

20.0% of base | No login in 14+ days

Event Explorer

Live Event Stream — 142,847 events/min

Timestamp	Player	Event	Category	Details
14:34:02.847	PLY-847291	bet_placed	Gameplay	Blackjack Live \| $25 \| Hand #4821
14:34:02.531	PLY-293847	deposit_completed	Financial	$100 \| Visa *6411 \| Success
14:34:01.992	PLY-182736	session_start	Session	Device: iOS \| Duration TBD
14:34:01.847	PLY-928374	bonus_activated	Bonus	Welcome Bonus \| $50 \| Wagering: 20x
14:34:01.203	PLY-374829	reality_check_shown	RG	60-min check \| Session: 62 min \| Acknowledged
14:34:00.891	PLY-847291	bet_settled	Gameplay	Blackjack Live \| Win +$50 \| Hand #4820
14:33:59.442	PLY-562938	login	Auth	IP: 82.34.xx.xx \| UK \| Streak: Day 5

Journey Builder

4 active journeys | 2 drafts | 1 paused

Churn Prevention Journey Active

Trigger: churn_risk_score > 0.7 | 8,421 players enrolled | Conversion: 34.2%

Trigger

Churn Score > 0.7

→

Condition

Is VIP?

→ YES

Action

Personal Outreach
Account Manager Call

→

Action

Exclusive Bonus
$100 reload + 50 FS

→

Wait

5 Days

→

Check

Returned?

→

↓ NO

→

Action

Push + Email
Personalized offer

→

Wait 2d

Re-engagement
Win-back bonus

→

End

Suppress 30d

Campaign Analytics

Actions Sent (30d)

1.2M

Avg Open Rate

42.8%

Conversion Rate

18.4%

Incremental Revenue

$847K

Campaign Performance

Campaign	Channel	Sent	Opened	Converted	Revenue	Status
Welcome Day-1	Push + Email	48,291	52.3%	31.2%	$124,800	Active
Daily Streak Reminder	Push	312,847	38.1%	22.4%	$287,400	Active
Win-Back Offer	Email + SMS	21,094	28.7%	12.8%	$98,200	Active
VIP Exclusive Tournament	In-App + Email	3,287	67.4%	41.2%	$284,100	Active
Bonus Expiry Rescue	Push	8,421	44.2%	28.9%	$52,800	A/B Test

A/B Experiments

Active Experiments

Experiment	Variants	Players	Metric	Control	Treatment	Lift	Significance
Welcome Bonus Amount	$25 vs $50	12,400	Day-7 Retention	32.1%	38.7%	+6.6pp	p=0.003
Push Timing	Morning vs Evening	8,200	Open Rate	34.2%	41.8%	+7.6pp	p=0.012
Streak Length	3-day vs 7-day	24,800	Session Frequency	2.1/wk	2.3/wk	+0.2	p=0.087

Compliance Engine

Jurisdiction Rules

Jurisdiction	Active Rules	Players	Suppressed Actions (30d)	Status
🇬🇧 UK (UKGC)	12	284,102	4,281	Active
🇸🇪 Sweden	8	42,847	1,293	Active
🇩🇪 Germany (GGL)	14	98,271	3,847	Active
🇳🇱 Netherlands (KSA)	6	31,284	8,421	Review
🇦🇺 Australia (ACMA)	10	67,293	2,184	Active
🇨🇦 Ontario (AGCO)	7	28,847	984	Active

RG Guardrail Metrics

Bonus Abuse Rate

1.2%

Threshold: <2%

RG Alerts

Flat

vs. baseline

Churn-Back Rate

44%

Threshold: <50%

Support Tickets

+3%

Threshold: <10%

Churn Predictions

Critical Risk

2,847

Score > 0.8

High Risk

10,293

Score 0.6 — 0.8

Interventions Active

8,421

Win-back journeys

Save Rate

34.2%

+8pp vs. no-intervention

Highest Risk Players — Recommended Actions

Player	Segment	Score	Top Factor	Recommended Action	Channel
PLY-293847	VIP	0.94	No login in 11 days; deposits dropped 80%	Personal outreach + exclusive bonus	Call + Email
PLY-847362	Casual	0.91	Session length dropped 70%; single-game only	Game recommendation + free spins	Push
PLY-562938	Churn-Risk	0.87	Bonus expired unused; no deposit in 14 days	Reload bonus with extended expiry	Email + SMS
PLY-182736	New	0.84	Only 1 session in 5 days; no first deposit	Welcome bonus reminder + game guide	Push + In-App
PLY-928374	Casual	0.81	Login frequency dropped from 4/wk to 1/wk	Daily streak incentive + mission	Push

Score Distribution

Intervention Effectiveness

Model Health

AUC-ROC

0.847

Target: >0.82

Precision @ 10%

73.2%

Target: >70%

Recall @ 0.7

68.1%

Target: >65%

Model Registry

Version	Algorithm	Trained	AUC	Features	Status
v2.4	LightGBM	Mar 25, 2026	0.847	48	Production
v2.3	LightGBM	Mar 18, 2026	0.841	48	Shadow
v2.2	XGBoost	Mar 11, 2026	0.832	45	Archived
v1.0	XGBoost	Jan 15, 2026	0.804	38	Archived

Drift Monitor — PSI by Feature Group (Last 8 Weeks)